Ekaterina Yarmolenko
UX Research and Data Analytics
Freelance
Freelance
Hi, I am Ekaterina 👋🏻
For the last 6 years, I've been helping businesses test their products,
interpret data, and develop marketing strategies as a freelancer and
a full-time researcher.
I enjoy conducting research and applying its value to
businesses and their clients
interpret data, and develop marketing strategies as a freelancer and
a full-time researcher.
I enjoy conducting research and applying its value to
businesses and their clients
My Services
Surveys
Gather actionable insights from your target audience, helping you make informed, data-driven decisions.
User Interviews
& Focus Groups
& Focus Groups
Get direct insights into your users’ needs, behaviors, and pain points.
Usability Testing
& Playtest
& Playtest
Identify key areas for improvement by observing how real users interact with your product.
Persona Creation
& Journey Mapping
& Journey Mapping
Understand your audience on a deeper level and design experiences that resonate with them.
Competitor
& Market Analysis
& Market Analysis
Gain a competitive edge with research into trends and competitor strategies.
Data Analysis
Leverage data to discover trends and patterns for actionable insights
A/B Testing
Measure the impact of changes to your product and optimize for better performance.
Reviews
Ekaterina conducted a market analysis for us and provided many recommendations which resulted in a 17% increase in our toy sales. She was great to work with, and the ability to translate complex data into understandable information and actionable strategies is amazing!
Ekaterina is very skilled, agile, and pleasant to work with. She conducted several focus groups and surveys for us, which were instrumental in developing one of our sex education courses. We highly recommend her!
Ekaterina is a talented consultant and data analyst who completed a complex project for our company. Her contributions have significantly enhanced our B2B warehouse operations. Ekaterina took on the challenge of analyzing our inventory turnover and storage utilization. Her approach was both thorough and innovative, delving into our data to uncover hidden patterns and areas for improvement.
Tools I work with
General: Figma, Notion, Craft, MS Office, Google products
Research: Maze, Qualtrics, Usability, UsabilityHub, YandexSurvey
Metrics: Google Analytics, Metabase
Data Analysis: R, G*Power, Jamovi
Communication: Slack, Jira, Confluence, Telegram
Research: Maze, Qualtrics, Usability, UsabilityHub, YandexSurvey
Metrics: Google Analytics, Metabase
Data Analysis: R, G*Power, Jamovi
Communication: Slack, Jira, Confluence, Telegram
Portfolio 🔒
My Education
Vrije Universiteit Amsterdam, Netherlands
Research Master's degree in Experimental & Social Psychology
Higher School of Economics, Russia
B.A. in Psychology
Radboud University, Netherlands
Exchange program. Psychology
Research Master's degree in Experimental & Social Psychology
Higher School of Economics, Russia
B.A. in Psychology
Radboud University, Netherlands
Exchange program. Psychology
Let's discuss your project!
